General9:16
UGC Ad Script
Image PromptRunway PromptStoryboard
Create a creator-style ad structure with hook, demo, proof, and CTA sequencing for conversion-focused campaigns. The visual direction is guided by the main reference image.
General
Testimonial Ad
Create a proof-led ad structure with credibility, quote space, and a clean conversion-oriented product layout. The visual direction is guided by the main reference image.
Use the main reference image as the visual anchor for composition, lighting, color palette, product placement, and prompt interpretation.
- Use case
- Social proof campaign
- Search intent
- testimonial ad prompt
- Aspect ratio
- 4:5 or 1:1
- Video duration
- 6-10 seconds
Use this template
Use this template
Copy the Image Prompt, Runway Prompt, or storyboard and drop the template straight into your next campaign workflow.
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Image Prompt
Use the main reference image as the visual anchor. Treat the other reference images only as supporting cues for texture, props, or framing. testimonial ad creative with product-first proof layout, quote-ready message space, polished social proof composition, clean conversion design, premium but credible marketing visual --ar 4:5 --v 6
Runway Prompt
Use the main reference image as the visual anchor. Treat the other reference images only as supporting cues for texture, props, or framing. A clean product-and-proof layout appears as quote space and credibility cues settle into place. Motion is subtle and trustworthy, ending on a strong testimonial-style campaign frame.
Storyboard
3 to 5 scene script
- Scene 1
A product-first proof layout establishes credibility and conversion intent. Keep the frame aligned with the main reference image.
- Scene 2
Quote or review support becomes clearer while the product remains visible. Keep the frame aligned with the main reference image.
- Scene 3
The final frame balances social proof, product, and CTA hierarchy. Keep the frame aligned with the main reference image.
Camera Notes
Use the main reference image for angle, crop, and subject hierarchy. Use product visibility plus clean quote or proof zones in the same composition.
Lighting Notes
Match the lighting logic of the main reference image first. Use bright credible advertising light with minimal dramatic contrast.
Motion Notes
Keep motion choices consistent with the main reference image. Use subtle motion that supports readability and trust rather than spectacle.
Prompt Variations
- Make the testimonial more UGC-like and creator-friendly. Keep the main reference image as the visual anchor.
- Use a B2B social-proof direction with calmer visual pacing. Keep the main reference image as the visual anchor.
- Turn it into a retargeting-ready proof frame with stronger CTA space. Keep the main reference image as the visual anchor.
FAQ
Why do testimonial ads work?
They reduce uncertainty by combining product clarity with social proof, which is especially useful lower in the funnel.
Can I use this for service businesses?
Yes. Replace the product hero with a service proof visual or platform interface and keep the same credibility logic.
How should I use the reference images?
Use the main reference image for composition, lighting, palette, and product focus. Use the other reference images as secondary support.
Related Templates
General4:5 or 16:9
Comparison Ad
Image PromptRunway PromptStoryboard
Build a structured comparison visual with clear side-by-side logic, product hierarchy, and persuasive simplicity. The visual direction is guided by the main reference image.
General4:5 or 1:1
Retargeting Offer Ad
Image PromptRunway PromptStoryboard
Create a conversion-ready retargeting frame with clear product focus, direct offer hierarchy, and polished sales intent. The visual direction is guided by the main reference image.