General

Google Display Ad Creative

Create a display-ad-ready visual with simple product hierarchy, readable message zones, and broad campaign flexibility. The visual direction is guided by the main reference image.

Use the main reference image as the visual anchor for composition, lighting, color palette, product placement, and prompt interpretation.

Use case
Display advertising
Search intent
Google Display ad creative prompt
Aspect ratio
16:9 or 1.91:1
Video duration
6-8 seconds

Use this template

Use this template

Copy the Image Prompt, Runway Prompt, or storyboard and drop the template straight into your next campaign workflow.

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Google Display Ad Creative supporting reference image 1
Google Display Ad Creative main reference image
Google Display Ad Creative supporting reference image 3

Image Prompt

Use the main reference image as the visual anchor. Treat the other reference images only as supporting cues for texture, props, or framing. Google Display ad creative, simple product hierarchy, clear message zones, polished campaign composition, broad ecommerce and lead-gen flexibility, clean ad-ready design --ar 16:9 --v 6

Runway Prompt

Use the main reference image as the visual anchor. Treat the other reference images only as supporting cues for texture, props, or framing. A clean display-friendly layout forms around the product or offer while messaging zones remain obvious and readable. Motion is minimal and banner-friendly until the final lockup settles.

Storyboard

3 to 5 scene script

  1. Scene 1

    A simple layout establishes display-ad hierarchy and broad campaign usability. Keep the frame aligned with the main reference image.

  2. Scene 2

    The product or offer becomes central without crowding message space. Keep the frame aligned with the main reference image.

  3. Scene 3

    The final frame supports banner messaging, CTA, and broad campaign adaptation. Keep the frame aligned with the main reference image.

Camera Notes

Use the main reference image for angle, crop, and subject hierarchy. Use a simple composition that can be adapted to banner sizes and multiple ad placements.

Lighting Notes

Match the lighting logic of the main reference image first. Use clean broad-use advertising light with easy readability and low visual noise.

Motion Notes

Keep motion choices consistent with the main reference image. Use minimal motion and clear end-state hierarchy suitable for display placements.

Prompt Variations

  • Make the display direction more retail and product-led. Keep the main reference image as the visual anchor.
  • Shift toward SaaS lead generation with stronger interface cues. Keep the main reference image as the visual anchor.
  • Create a premium brand-awareness version with softer promotion emphasis. Keep the main reference image as the visual anchor.

FAQ

Why is simplicity important in display ads?

Display units are often small or quick to scan, so the message and visual hierarchy need to be very clear.

Can this support remarketing campaigns?

Yes. It adapts cleanly to remarketing, offer reminders, or top-of-funnel brand units.

How should I use the reference images?

Use the main reference image for composition, lighting, palette, and product focus. Use the other reference images as secondary support.

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